About Us
About Athletic Pride Shop
At Athletic Pride Shop, we don’t just sell gear—we represent a movement.
As a female-owned and operated brand, we know exactly what it means to compete, to rise, and to break limits—because we’ve done it ourselves. From early morning practices to late-night wins, we’ve lived the grind and earned the glory. And now, we’re building something for every athlete who’s out there doing the same.
Built for the Bold
Our apparel is designed for the ones who train like it matters. Every tee, hoodie, and mindset tool we create is built to support your hustle—with bold style and fearless functionality.
Whether you're lacing up for game day, lifting your goals one rep at a time, or rewriting the rules for what it means to show up strong—this brand is for you.
More Than Gear
Athletic Pride Shop is about more than clothing. It’s about confidence. It’s about community. It’s about culture.
We believe in showing up loud, proud, and unapologetically real. We design for the athletes who lead with heart and live with purpose. For the ones who wear their grit, joy, and pride like a badge of honor.
You Weren’t Born to Blend In
We’re not here for background noise. We’re here for bold statements. For boundary-breakers. For anyone who trains for more than just the scoreboard.
So whether you're on the field, in the gym, or chasing greatness on your own terms—we’ve got your back.
Because you weren’t born to blend in.
You were born to stand out.
You were born to win.
From the Founder
I created Athletic Pride Shop because I was tired of seeing athletes like us left out of the story.
Most sports gear is built by men, for men—and the rest of us are expected to settle. Even after decades as a coach and competitor, I saw the same thing over and over: women’s sports underrepresented, our stories ignored, and gear that didn’t reflect who we are.
So I built something different.
I’m over 65, still competing, still coaching, and still fired up about what’s possible. This brand isn’t just a business—it’s a response. A way to give today’s athletes what I never had: gear that speaks your truth, honors your hustle, and celebrates the pride you carry every time you step on the field.
Because winning isn’t just for the young—it’s for the bold.
And at Athletic Pride Shop, we’re just getting started.
– Coach Steiner