⚡Original graphic apparel for athletes, coaches & competitive spirits⚡ 

 Shop the Gear 

 Find Your Vibe 

 Find Your Sport 

From the coach

After more than 50 years in athletics—as an athlete, coach, and umpire—I wanted apparel that expressed more of who we are: our competitive spirit, humor, confidence, and pride.

I created Athletic Pride Gear to bring those qualities to life in original designs, drawing on my coaching experience and background in sports psychology.

Wear Who You Are.

— Coach Steiner, MA, Founder

More About Coach

The Competitive Mind - Blog

View all
  • Caitlin Clark shown in a dramatic basketball collage, including an airborne long-range jump shot, a focused close-up portrait, and a bench scene beside coaching diagrams.

    Have They Coached Some of the Greatness Out of ...

    Coach Steiner, MA

    A veteran coach asks whether Caitlin Clark’s WNBA development is making her a more complete player—or coaching away the freedom and instincts that made her extraordinary.

    Have They Coached Some of the Greatness Out of ...

    Coach Steiner, MA

    A veteran coach asks whether Caitlin Clark’s WNBA development is making her a more complete player—or coaching away the freedom and instincts that made her extraordinary.

  • Coach addressing athletes on building team culture, confidence, and accountability in sport

    The Psychology of Team Culture: Building High-P...

    Coach Steiner, MA

    Talent can win games, but culture sustains a season. Learn how coaches can build confidence, accountability, trust, and team standards that turn individual talent into collective performance.

    The Psychology of Team Culture: Building High-P...

    Coach Steiner, MA

    Talent can win games, but culture sustains a season. Learn how coaches can build confidence, accountability, trust, and team standards that turn individual talent into collective performance.

  • Female basketball player in jersey number 22 looking away from the camera in a dark arena, with text reading 'When Leaders Look Away... What follows becomes culture.' — Athletic Pride Gear Leadership Series

    Culture Starts at the Top

    Coach Steiner, MA

    Leadership is never neutral. In this post, I use the WNBA as a case study to show how officiating, player safety, marketing, and public scrutiny all reveal a bigger truth:...

    Culture Starts at the Top

    Coach Steiner, MA

    Leadership is never neutral. In this post, I use the WNBA as a case study to show how officiating, player safety, marketing, and public scrutiny all reveal a bigger truth:...

1 3
View all