⚡Original graphic apparel for athletes, coaches & competitive spirits⚡ 

From the coach

After more than 50 years in athletics, I've worn plenty of uniforms. From softball fields to pickleball courts, I know what it means to represent a team. But I've always believed that who we are as athletes doesn't disappear when the uniform comes off.

That's part of why I created Athletic Pride Gear. I wanted clothing that reflects our personalities, confidence, humor, competitive spirit, and individuality — something we'd choose to wear to a game, out with friends, or simply going about our day.

You don't have to be competing, or even be an athlete, to connect with the message. APG is for anyone who finds a little of themselves in our designs.

  • Wear Who You Are. 
  • Rooted in Sport. Worn Everywhere.

— Coach Steiner, MA, Founder

More About Coach

WEAR WHO YOU ARE.

Athletic Pride Gear creates original, sport-inspired apparel that celebrates confidence, personality, and individuality. Born from decades in athletics, our designs are made for life beyond the game — from the sidelines to the beach, from game day to everyday.

Women-driven. Everyone welcome. Always unapologetically you.