⚡Original apparel for athletes & anyone who thinks differently⚡

Shop Inner Power Shop Flirt Club Shop Love-Out-Loud NEW DROPS

More styles. More edge. More to say.

Fan-Favorite Tees

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CREWNECK CHOICES

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Hoodie Warmth for the Unstoppable

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From the coach

I've spent 50+ years with little choice when it comes to apparel; there was nothing bold, nothing with grit, so I built what I have always wanted and incorporated my sports psychology background into the designs. If you have something you would like turned into a graphic, I would love to hear about it.

— Coach Steiner, MA, Founder

More About Coach

The Competitive Mind - Blog

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  • Coach addressing athletes on building team culture, confidence, and accountability in sport

    The Psychology of Team Culture: Building High-P...

    Coach Steiner, MA

    Talent can win games, but culture sustains a season. Learn how coaches can build confidence, accountability, trust, and team standards that turn individual talent into collective performance.

    The Psychology of Team Culture: Building High-P...

    Coach Steiner, MA

    Talent can win games, but culture sustains a season. Learn how coaches can build confidence, accountability, trust, and team standards that turn individual talent into collective performance.

  • Female basketball player in jersey number 22 looking away from the camera in a dark arena, with text reading 'When Leaders Look Away... What follows becomes culture.' — Athletic Pride Gear Leadership Series

    Culture Starts at the Top

    Coach Steiner, MA

    Leadership is never neutral. In this post, I use the WNBA as a case study to show how officiating, player safety, marketing, and public scrutiny all reveal a bigger truth:...

    Culture Starts at the Top

    Coach Steiner, MA

    Leadership is never neutral. In this post, I use the WNBA as a case study to show how officiating, player safety, marketing, and public scrutiny all reveal a bigger truth:...

  • Athletic Pride Gear Confidence Wins performance tee – psychology of athletic gear and mindset for female athletes

    The Psychology Behind Athletic Gear: How What Y...

    Coach Steiner, MA

    Most athletes will tell you the game starts before they step on the field. They are right. This piece breaks down the science behind enclothed cognition, fit, color psychology, and...

    The Psychology Behind Athletic Gear: How What Y...

    Coach Steiner, MA

    Most athletes will tell you the game starts before they step on the field. They are right. This piece breaks down the science behind enclothed cognition, fit, color psychology, and...

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